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Competition between Profit and Principles: The ‘Natural’ Market Niche in 1980s Britain

Below are findings that are part of my research for my doctoral thesis on the entanglement of commercial business and moral responsibility in the 1970s and 1980s. My access to archives across England, and specifically London, was made possible by the opportunity to stay at the German Historical Institute London in July and August 2023. In particular, the Walgreens Boots Alliance Archive in Nottingham and the Victoria and Albert Museum in London provided me with relevant sources.

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